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As technology improves, secrets of success for every industry are reshaping according to the latest innovations, trends, preferences, possibilities… While these changes have weaker influences on some industries, for the retail industry, it is the total opposite. As the world changes, consumer preferences veer radically. People basically do not…

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Why type when you can just talk? The growing popularity of voice search is actually all about that. It allows users to search by saying terms rather than typing them into their device. It is easy, quick and handy. Although voice search has been with us for years, it…

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Have you ever thought the common feature of the impressive advertisements that you never forget? A product, story, characters or color? No matter what they have, they have only one thing in common: they make you feel emotions. Love for a puppy, mercy for an old man or anger…

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Like all marketers, entrepreneurs or company owners, your main goal probably is to attain as high a sales figures as possible. Furthermore, it is likely that you often look for ways to keep your old customers close while acquiring new ones. What would you say if we said that…

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The rules of the game are changing with the World. Creativity and other disciplines are converging to a new trend in the advertising sector: 360-degree integrated marketing communication. With today’s fast developments in technology, new concepts and different media are becoming part of global trends. We are leaving traditional…

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Augmented Reality can be defined as the re-defining and resubmitting of the physical environment by a computer, in real time. At first, this seems technically quite confusing – and also imaginative! However, it is actually quite simple in terms of a user’s experience. All you need to experience AR…

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Although a “second screen” is something that most of us now use every day, we just started to hear the expression. So how did the notion of “second screen,” which came into being after the proliferation of mobile devices and portable computers around us, come into our lives? The…

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A brand is the identity of goods or services. While a brand distinguishes a product from others, it is a reminder which symbolizes the product through a name, a term or a sign in the minds of customers. All producers wish that their goods or services become a brand…

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Smartphones have become an essential part of our life. We never give up to check our smartphones, even if we are at work, at school or on the road. However, every country displays different usage patterns. Statistics show that in Europe, people look at their smartphones 48 times a…

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Digital technologies occupy more place in our life every passing day. We are always on the computer in our offices and we are glued to our cell phones in our home and abroad. Concordantly, digital advertising develops and strengths day by day. Thanks to digital advertising, advertising agencies and…

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